Our media skills training and coaching assists spokes-people and executives interact with the media. The content and methodology is adjusted to suit specific needs, ranging from generating general awareness to preparing delegates for specific media interviews. The client sets the objectives and we then combine our expertise of communication training and coaching to provide a holistic development opportunity. Training and practical simulations are used to achieve the following:

• Understanding the media and media interview conventions
• Refining your impact power and style within the interview context, including:
  • Personal brand/ visual image
  • Non-verbal signals
  • Vocal impact
  • Linguistic style
  • Interaction style
• Projecting positively by exploring:
  • Structuring responses
  • Question strategies that journalists use
  • Preparing for interviews
  • Applying deflection techniques
• Promoting strategies for managing issues in the media context
• Practical application in general and "crisis" media interviews.